Thread Counts-What do those numbers really mean?
Thread counts-what do those numbers really mean? Simply stated, the thread count is the number of horizontal and vertical threads woven into one square inch of fabric. This measurement is NOT a guarantee of softness, quality, or longevity despite what we've been taught to believe. In fact, you can actually have a 1000 tc sheet set that is a lesser quality than a 400 tc set woven from a higher quality thread. For this reason, many of the higher end vendors such as the ones we carry have gotten away from listing the thread count. They understand there are more important ways to categorize their offerings. Sferra's Giza is a perfect example shown below. The manufacturer does not list the thread count yet these are made from the finest cottons in the world grown in the Nile River valley.

So now that you're thoroughly confused, let's talk about what does matter so you can become an educated consumer. First, the origin of the fiber is one of the most important factors. You want to look for Egyptian cottons grown in this very fertile region. This area produces some of the finest cotton in the world. These higher quality yarns are longer and stronger, producing a smoother, softer, and more durable product. Another factor to be aware of is weave. This affects how the sheets feel and perform. Some prefer a PERCALE, which is a crisper, more breathable fabric perfect for those who tend to sleep hot. The other option is a SATEEN. This silky smooth fabric is slightly heavier and boasts a soft sheen. Below is Matouk's Nocture, which is a 600 tc Eqyptian cotton sateen that comes in 28 colors.

The final takeaway? Don't be fooled by those sometimes overinflated numbers offered by some manufacturers. Well-made sheets of quality fibers will outperform them every time. Stop by to see us to find your perfect match.